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Un-Planned Iconography Vol. One: The Civillian Cover Story
I used to think the best images were the ones you planned—the ones where the talent hit their mark, the light spilled just right, and the whole damn thing looked like it belonged on a moodboard next to a quote from Tarkovsky and an ashtray.
But- the ones that stick with me? They’re almost always the throwaways.
Framed it. Lit it. Clicked.
Then tripped, and the test shot won.
I hate that I love it.
Unplanned Iconography – Canon C300 & 5DMK3 Promo
I used to think the best images were the ones you planned—the ones where the talent hit their mark, the light spilled just right, and the whole damn thing looked like it belonged on a moodboard next to a quote from Tarkovsky and an ashtray.
But the ones that stick with me? They’re almost always the throwaways. The test frame before the pose. The grip leaning just a little too perfectly into frame. A pigeon ruining someone’s attempt at sincerity. There’s a strange, stubborn poetry to the things I didn’t mean to shoot.
I don’t know, maybe I’m just noticing more. Or maybe I’m finally letting go of the myth that anything can be controlled. Maybe these images say more about how I really see the world than all the ones I lit within an inch of their life.
Welcome to Unplanned Iconography: a collection of accidents worth framing.
Model Lounging in Sun Chair – Iconic Poolside Image
Male Model Emerging from Infinity Pool – LA Skyline
Model in Sunglasses with Windblown Hair – Black & White Close-Up
Model Dancing with Headphones – Hollywood Hills Infinity Pool
On this shoot, the unexpected thing takes form of an outlier.
The woman in these photos is not a model by profession, or even a hobby. I became known of this fact during preproduction, when I asked for a headshot or a reel and learned that I would not be getting one, nor would it be possible to add the lights and diffusion tools that I would need to sculpt a civilian into celebrity. Turns out, I was worried for nothing. This forty-something civilian stole the show with a natural, captivating energy, solid creative instincts, and not a single bad angle to be found.
Among some photographers, this is known as: “When the model does all the work”.
Mostly natural light. At the top of the day I leaned heavily on a variable ND plus a polarizer to maintain a f5.6/f8.0 split, sometimes using the architecture of the location to avoid harsh light. In the afternoon we switched to 4x4 bounce cards. On the last setup we turned on the only light that ever played- an HMI that I was using to emulate something I call “The David Lachapelle High Key”.
Canon C300 | Canon 5DMK3
Arri Master Primes
L-Series Canon Glass
Tiffen Glimmer Glass, Black Pro Mist
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